The uninsured Generation

Health insurance is in the midst of a design shift toward greater financial risk for patients. Study estimates that nearly sixteen million people ages 19-64 were under insured in 2003. Under insured adults were more likely to forgo needed care than those with more adequate coverage and had rates of financial stress similar to those of the uninsured. Including adults uninsured during the year, 35 percent (sixty-one million) were under- or uninsured. These findings highlight the need for policy attention to insurance design that considers the adequacy of coverage.

Insurance companies have devised creative policies in order to attract these under insured adults Such plans include: options that can save money on insurance policies, reduce premiums, online insurance quoting services, and cash back on life insurance policies.

Insurance companies are also collaborating with corporate entities to devise the right corporate insurance plans for employers by offering attractive employee benefit packages.